Babergh and Mid Suffolk join bid to boost local tourism

30/07/24

Suffolk Public Sectors Leaders group – which includes Babergh and Mid Suffolk District Councils – has agreed to a five-year funding programme to help enhance tourism across the region.

The group, which consists of county, district, borough council, police and medical chiefs, has committed to a five-year funding programme of £110k annually, with the opportunity to review after three.

This matches funding already agreed by Norfolk County Council, overseen by Visit England as part of a new Local Visitor Economy Partnership to enhance tourism in Suffolk and Norfolk.

This collaboration aims to boost the visitor economy, promote sustainability, inclusivity, and accessibility, and ensure equitable benefits for both counties.

Councillor Neil MacDonald, Chair, Suffolk Public Sector Leaders, said:

"This partnership marks a significant step forward for Suffolk's tourism sector. By joining forces with Norfolk, we can leverage national funding and strategic support to enhance our local visitor economy. We are committed to ensuring that this collaboration brings tangible benefits to our communities, businesses, and visitors."

Councillor Deborah Saw, Babergh District Council leader said:

“Thousands of visitors already enjoy the history and character of Babergh’s market towns and villages, as well as the natural beauty of our countryside, rivers and peninsula coast. By joining this partnership we hope to be part of a cohesive strategy that reinforces the East of England as a top destination for tourists.”

Councillor Andrew Mellen, Mid Suffolk District Council leader said:

“We hope this initiative will not only boost this tourist economy but also help to promote sustainability and inclusivity across our region.”